Ministry of Tourism

The Ministry of Tourism has inaugurated its new identity, which is inspired by its vibrant lines and colors the color of the Kingdom's flag, and evokes its map that extends north, south, east and west, in reference to the richness and diversity of tourism, heritage and civilization that the Kingdom enjoys.

While linking this to the experience of the visitor who moves between the Kingdom's tourist destinations, Realizing the values ​​of warmth, welcome and hospitality enjoyed by the people of the Kingdom, the identity also blends with the slogan "Welcome to the World", which coincided with the Kingdom opening its doors to the world, and the opening of the tourist visa to visitors from different countries.